Sparkline Auditor

Your first step towards better business decisions


Google Analytics is more than just JavaScript code on your website.

Google Analytics is a powerful tool with a wealth of features. But to fully utilise Google Analytics, you must ensure that the data you are collecting is complete and reliable enough to make decisions.

Sparkline Auditor can help you understand how well you have set up your Google Analytics tracking, identify any issues, and ensure you are following best practices.


How meaningful is your Google Analytics data?

You may be collecting data but are unable to make any firm decisions on it because you are not sure how clean or reliable the information is.

How important is good data?

Studies show that inaccurate data has a direct impact on the bottom-line of companies. The average company loses 12% of its revenue due to bad data.


Getting your hands dirty is the secret of success

Sparkline Auditor analyses your Google Analytics setup by assessing the cleanliness of your data as well as your web property and view settings.

The tool runs more than 30 tests and gives an overall rating of your setup. If the Auditor finds any issues, it will provide detailed analysis.

Start now to optimise your Google Analytics setup and collect quality data that is meaningful to your business.

3 Simple Steps to Get you started with Sparkline Auditor

Sign up using your Google account.

Your details are safe with us. We won't post anything on your behalf, or share your details with anyone.

Connect your Google Analytics account

Sparkline Auditor securely connects to your Google Analytics account in order to assess its setup and the cleanliness of your data. We don’t store your Google Analytics data nor do we share details with any third parties.

Start an audit

Once you have connected your Google Analytics account, you can start running audits. Happy analysing!


No plans. We just bump your plan whenever you need it.


Plenty of processing power for any personal projects, big or small.

  • 10k monthly requests
  • 9am-5pm technical supprt
  • Public API access

The perfect sized plan for small businesses to get started.

  • 100k monthly requests
  • 24 / 7 technical supprt
  • Public API access

An unlimited plan that will scale infinitely to any size project.

  • Unlimited monthly requests
  • 24 / 7 technical supprt
  • Public & Private API access