Frequently Asked Questions

Click here to run an audit.

Sparkline Auditor reports on how well Google Analytics is set up on websites or apps. As such, you will need a Google Analytics account in order to conduct an audit. You do not need to have Google Analytics active on your site, but it would be preferred so that you can also check the accuracy of your data.

The Sparkline Auditor tool connects securely to your Google Analytics account in order to run your custom reports. Sparkline does not view your Google Analytics data nor do we share details with any third parties.

Our reports will enable you to utilize the full potential of Google Analytics. Setting up a Google Analytics account is more involved than just copying and pasting a JavaScript code on your website. You also need to configure your Google Analytics settings to ensure that you’re tracking your key performance indicators and have switched on all of the features that are beneficial to your business.

The Sparkline Auditor identifies which features are implemented correctly and which ones need fixing, suggests additional features that you might want to utilize and provides expert recommendations on how to improve your Google Analytics set up.

Yes, it can.

You can disconnect your Google Analytics account from Sparkline Auditor at any time. Simply click the ‘Revoke Access' link next to the Sparkline Auditor link on your Google account settings page.

No, only you can see your audit results.

Sparkline is a digital analytics consultancy headquartered in Singapore. We help businesses around the world to become smarter, more efficient and, ultimately, more profitable.

We are a Google Analytics Certified Partner and a Google Analytics 360 Authorized Reseller. We cover the whole data spectrum - from recommending technology, creating the right data architecture, gathering relevant business insights and making actionable recommendations.

Learn more about Sparkline family

You can follow the list of recommendations provided in the report to fix the identified issues. Look for the "Recommendations" section under each test, and follow the step by step instructions.

You can run another audit once you have performed your fixes. If the issues have been rectified, they should no longer show up as an error in your audit results. You can re-run your audit in one of two ways:

Method 1: via the Dashboard

  1. Navigate to the Dashboard

  2. Click on the gear icon and select "Run this audit again"

Method 2: via the Audit Report

  1. Navigate to your audit report

  2. Click on the "Run audit again" icon in the top right-hand corner of the report

Yes, it is. However we recommend that you first test out configuration changes on a view used for testing purposes. Apply the changes to the test view and wait for 3-5 days as data is collected. Once you have verified that there were no major disruptions to your data, you can then reapply the changes to your other views.

The recommendations to fix the issues fall into two categories:

  • Configuration changes to your Google Analytics account settings
  • Changes to your Google Analytics or Google Tag Manager tags on your website or app

Configuring changes to your Google Analytics account settings
If you have Edit access to the audited view, you can make the changes yourself. Otherwise you can delegate the responsibility to anyone else in your organisation who also have Edit access to the audited view.

Changing your Google Analytics or Google Tag Manager tags on your website or app
You will need the assistance of your website or app developers to effect these changes.

If you require further assistance, please feel free to Contact Us.

We all strive for perfection but it's often not that practical. Whatever your score is, we recommend that you address all the recommendations for the High Priority and Medium Priority issues detected. Any Low Priority issues can be addressed at a later time when you have spare time.

You should run an audit whenever you make significant changes to:

  • Your Google Analytics or Google Tag Manager tags on your website or app
  • Your Google Analytics account, property, and/or view settings
  • Your website or app

Running an audit will help verify that your Google Analytics data is correct and complete.

We also recommend that you conduct an audit at least once every 3 months if your website or app contributes significant revenue to your business.

Please get in touch with us through our Contact Us page.

Google Tag Manager (or any equivalent tag management system) is recommended to manage your analytics and marketing tags on your website or app. Tag management systems provide two distinct advantages for your online assets:

  • It makes it much easier and faster for your marketing or product teams to deploy new analytics and marketing tags to your website or app, without the need for engineering resources
  • Speeds up the load times of your websites or apps as the tags are loaded asynchronously in the background

Manual tests are part of our Enterprise-grade audits. There are certain things we would like to check for, but cannot do them automatically as the required data points are not available via the current version of the Google Analytics API. Therefore in order to check these areas we require your help to manually run these tests yourself and then to update the answers in the audit report.

To run manual tests, follow these steps:

  1. Navigate to your audit report

  2. Scroll to the bottom and click on the "Run manual tests" button

  3. Go through each question and update your answer

  4. If you require instructions on how to answer this question, click on the blue question mark icon

It is not mandatory, but is highly recommended. Running the manual tests will allow you to get a fuller picture of the state of your Google Analytics setup.

The permissions for your access to that Account/Property/View may have been revoked. Please check with one of the account administrators for the Google Analytics account to ensure that your access is still current. At minimum you should have "Read & Analyze" access to the View that you wish to audit.

If your access is valid, please Contact Us to troubleshoot why the audit cannot be run.

Have more questions?

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